The opportunity
Over half of every U.S. food dollar is spent away from home.
56%
of U.S. food spending happens away from home.
The stakes
Foodservice reality
Cost of getting it wrong
Customer
Win the operator with reliability, operational fit and value.
Distribution secured. Operator demand never follows.
Product
Formats built around yield, labor, waste and the operation.
Poor operational fit kills repeat purchases.
Price
Value goes beyond case cost to yield, labor, waste and distribution.
Hidden costs erode margins.
Growth
Focus on the right segments and distributors, then scale.
Resources spread too thin. Growth never scales.
Craig Ripley
Founder & Principal, FueledCPG
Meet Craig Ripley
The experience to build it.
The leadership to make it happen.
Craig brings 20+ years of commercial leadership experience at Kraft Heinz and Chobani, where he built and scaled foodservice businesses, led high-performing teams, launched breakthrough innovations, and delivered growth across national accounts, distributors and emerging channels.
Having led established commercial organizations and built foodservice growth engines from the ground up, Craig combines executive-level strategy with hands-on execution. Today, he helps growing CPG brands identify the right opportunities, build commercial capabilities, and turn foodservice potential into profitable, sustainable growth.
5x Sales
In 4 years at Chobani
$125M+
Incremental QSR revenue secured
#1 Share
In Yogurt and Oat Milk
$550M
P&L leadership at Kraft Heinz